Juventus Turin: shirts and kits

The Old Lady, from 1897 to its stadium in Turin

The Juventus was founded on 1st November 1897 in Turin by students of the Massimo D'Azeglio high school; its name, in Latin, means youth. Paradoxically nicknamed the Old Lady, it is one of the most decorated clubs in Italy and won the European Cup of Champions in 1985, then the Champions League in 1996. Since 8th September 2011, the club has been playing in its own stadium, built on the site of the Delle Alpi stadium, with no athletics track, and the stands very close to the pitch. Its women's team, created in 2017, won the Italian championship in its first season.

The other Serie A clubs

Serie A also includes:

• Inter Milan.
• Milan AC.
• Naples.
• AS Roma.
• Lazio Rome.
• Atalanta Bergame.
• Bologne.
• Sampdoria Gênes.
• Other clubs.

All clubs are gathered on the Serie A page.

Supporter shirt or authentic: which version to choose

Each Juventus shirt comes in two versions. The supporter version, with a straight cut and thicker fabric, is designed for the stands and everyday wear; you should take your usual size. The authentic version, worn by players, has a fitted cut, a lighter perforated fabric, and a heat-sealed badge to reduce weight: you should go up a size if you prefer a looser fit. The home shirt features the black and white stripes that the club has worn since 1903, when a shipment of shirts from Notts County in England replaced the pink shirts of the early days. The away and third shirts explore other colours, and the official prints add the name and number of a player, like Locatelli or Vlahović.

Tracksuit, presentation trousers and training kit

Since 2015, adidas has supplied Juventus and produced the full range for the players. The zip-up tracksuit jacket Tiro and the tapered training trousers are worn for warm-ups and during training sessions. The presentation trousers, which are smarter, are worn for arrivals at the stadium and during pre-match events in European competitions. The training top and tracksuit trousers come in children's sizes for young supporters. The home shorts and socks complete the match kit. To wash a printed item, turn it inside out, wash at thirty degrees and avoid the tumble dryer.

Good deals

Good bargains can also be found in the good deals, promotions, clearance sales, sales, Black Friday. The new arrivals feature the latest collections, and the items shipped in 24 hours are prepared and dispatched within 24 hours. The highlight events of the year follow a stable order: Black Friday in late autumn, the holiday season, the winter sales, the French Days in spring, then the summer sales and back to school.

Frequently asked questions

Why did Juventus change its logo in 2017?

The club adopted a stylised logo in the shape of a J, designed by the agency Interbrand, which incorporates its black and white stripes. The aim was to make it a symbol recognisable beyond football, on shirts as well as on all the club's products.

Why is Juventus nicknamed the Old Lady?

The nickname, la Vecchia Signora, is said to come from the irony of supporters: a club whose name means youth, but with a respectable history and prestige. It is also called the bianconeri, the black and whites, after its colours.

What size Juventus shirt for a child?

Children's shirts should be chosen according to age and especially the height in centimetres indicated on the size guide. For a growing child, the next size up allows them to wear the shirt longer, with the supporter cut remaining comfortable even if a bit larger.

Can you get a Juventus shirt printed?

Yes, the official Serie A prints feature the typography, name, and number worn in matches, like those of Locatelli or Vlahović. The home/away printing can be applied to both the home and away shirts.

How can you recognise an official Juventus shirt?

The official shirt bears the club's badge, the adidas logo, and brand labels, with clean stitching and prints. An unusually low price and rough finishes often indicate a counterfeit.