Description
For the little anecdote, the tennis laces is the very first success of the brand. But above all, the best magic trick of Serge Bensimon. In 1978, the Bensimon receive 100 000 white tennis of gymnastics of the French army. These tennis, Serge will dye them. After a real research work and a long development process, he perfects a technique able to color the canvas without overflowing on the rubber. Paf, inspired by this experience, Serge imagines a new model: the famous tennis with laces. Iconic, timeless, unchangeable, Unavoidable⦠The tennis laces, is like the white shirt: everyone should have (at least) a pair in his wardrobe. A model that has not aged since 1979 and that is still passed on from generation to generation. This color is one of the permanent ones: it goes with everything and has no expiration date.
